Outbound motion for B2B teams

We book meetings by speaking to your ideal clients on the phone.

Most outbound today leans on email and LinkedIn, while the channel that actually reaches decision makers goes underused. We talk to your ideal clients directly on the phone and book qualified meetings on to your calendar.

96 meetings in 6 months
Decision-maker conversations, booked
Your outbound workflow
4 steps
Agree your ICP
Companies & roles worth calling
01
Find accounts & roles
Verified list, ready to dial
02
Cold-call the list
Live conversations with decision makers
03
Book the meeting
Qualified prospect on your calendar
04
ResultQualified meetings on the calendar

Built for B2B teams across

SaaSTelcoFintechProfessional ServicesHealthcareLogistics

UK-based · GDPR-compliant data handling · Verified, consent-checked contact lists

The opportunity

The fastest way to reach a decision maker is still a phone call.

Modern outbound has quietly moved away from its most powerful channel. While most teams rely on email and LinkedIn, the decision makers you want are often one conversation away, and very few are calling them.

Cold email gets crowded out

Inboxes are busier than ever. Even strong messages can land in spam or promotions, and reply rates keep slipping.

LinkedIn has its limits

Senior decision makers often don't spend much time on the platform, and you're capped on connection requests and messages. It's hard to reach the people who matter at any real volume.

The phone gets underutilized

Cold calling works, but it takes practice to get good at it and do it well. Sellers are often scared to pick up the phone, so they avoid it.

The fixWe run the calling motion for you, and book the meetings.
How it works

A measured outbound motion, built around the phone.

Four stages, end to end. You bring the product and the calendar; we bring the pipeline.

01

We agree your ICP

Together we define the exact companies and decision makers worth calling: industry, size, role, and triggers. A precise target, not a scattergun.

02

We build the contact list

We put together a clean, verified list of the right people at the right accounts, with names, titles, and direct lines. Your list, ready to dial.

03

We cold-call the list

We reach decision makers directly, qualify the need in a real conversation, and handle objections on the call.

04

You get booked meetings

Qualified prospects land on your calendar, ready to talk. You show up, run the demo, and close. We keep the pipeline topped up.

The channel

Cold calling vs cold email vs LinkedIn.

Each channel has its place. But when the goal is a qualified conversation with a decision maker, the phone is the only one that gets you there today.

Cold calling
Cold email
LinkedIn
Preferred by senior buyers

How C-level and VP buyers say they want to be approached

57%

of C-level and VP buyers prefer to be contacted by phone.

[1] RAIN Group

Not their first choice

Most senior buyers put the phone ahead of it.

Not their first choice

Most senior buyers put the phone ahead of it.

Real two-way conversation

Whether you can ask questions, handle objections and qualify on the spot

Live

Speak directly to decision makers, ask questions and handle objections in real time.

96.6%

of cold emails get no reply, so the conversation never starts.

[2] Instantly

97%

of connection notes go unanswered, so there is nothing to build on.

[3] Expandi

Quickest route to a decision

How many attempts it takes to get a yes or no

1 call

A single call can get you a yes or no, and book the meeting there and then.

4 to 7 emails

in a recommended sequence, with 42% of replies only arriving after a follow-up.

[2] Instantly

5 to 7 messages

in a recommended sequence when LinkedIn is the only channel.

[6] SalesRobot

Getting stronger, not weaker

Which way results moved over the last year

+17%

rise in the industry success rate in a year, from 2.3% to 2.7%.

[4] Cognism

-23%

drop in cold email open rates since 2023, from about 36% to 27.7%.

[5] Snov.io

-37%

drop in replies to connection notes in 12 months.

[3] Expandi

Sources

  1. [1] RAIN Group Center for Sales Research, survey of 488 B2B buyers
  2. [2] Instantly, 2026 Cold Email Benchmark Report (2025 sending data)
  3. [3] Expandi, LinkedIn Outreach Benchmarks 2026 (13.2M requests)
  4. [4] Cognism, The State of Cold Calling in 2026 (200K+ calls)
  5. [5] Snov.io B2B open rate analysis, as reported by Email Bison (2026)
  6. [6] SalesRobot, LinkedIn follow-up sequence guidance (2026)
Case study

From a standing start to 96 qualified meetings in six months.

Challenge

A language services platform with a strong product and no outbound pipeline. Their team was busy delivering, and cold email alone wasn't reaching the buyers who mattered.

Approach

We agreed a tight ICP, built a verified list of decision makers, and ran a focused cold-calling motion against it, week after week, qualifying each conversation live on the call.

Outcome

96 qualified meetings booked onto the calendar in six months, from a standing start. Real conversations with real decision makers, not opens or clicks.

96
Qualified meetings
6 Months
To results
0
Cold emails sent by us
How we work with you

We're an outbound partner.

We slot into your sales motion and keep the pipeline topped up, so your team can focus on closing.

Flexible engagement

We run a two-week trial to test the ICP, accounts, and messaging. During those two weeks we work together to make adjustments where necessary, then move to a month-to-month retainer.

Quick onboarding

We agree your ICP, build the first contact list, and start having conversations within 5 business days.

What you provide

Your product, your calendar, and a sense of your ideal customer. We handle the list, the calls, and the booking.

Let's put qualified meetings on your calendar.

Tell us about your product and your target buyer. We'll show you what a focused cold-calling motion could look like on your pipeline.

Pick a time below to book your discovery call directly on our calendar.

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FAQ

Questions, answered.

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